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Have you thought about how to support Black-owned businesses?
Cash is always king, but it’s not the only way to show your support. As a consultant in the virtual assistance industry, my business is to provide ancillary services for other businesses that need help but don’t have room in their budget for ‘staff’. Partnering with a Virtual Assistant (VA) is a win-win!
Some of the easiest ways I’ve found how to support Black-owned businesses are:
Sharing their information; it helps with public awareness, which can in turn reduce their advertising costs.
Giving referrals; it’s ‘street cred’ in terms of social proof and the all-important Know – Like – Trust factor.
Purchasing their products / services; an infusion of cash will increase their capital, giving them the means to build and grow.
Other touchpoints not to be overlooked include simply being present, providing testimonials, words of encouragement, personal and emotional support, consuming and utilizing resources and educational materials, group and event participation, brainstorming, beta testing, etc. EVERYTHING COUNTS.
In no particular order, this is a ‘work-in-progress’ running list of my touchpoints with Black-owned businesses (each of which I’ve gained something of value from), and may fall into multiple categories:
Musicians: Eric Marner,
Entrepreneurs: Mannequin Madness,
Remote Workforce Consultant: ReVise Consulting,
Indie Yarn Dyers: The Crochet Cove, Sassy Black Yarns, Lola Bean Yarn Co, Neighborhood Fiber Co., Swanni Heart Yarn, Passion Knits Yarn, Naima Bond, Fully Spun, Ancestral Fiber Co, Prema Witch Handmade, BzyPeach, Birch Hollow Fiber, Queen’s Yarn Boutique, Off The Hook Flyy / Flyy Dyed, Rhythm Knits, Onyx Fiber Arts, Kitty Pride Fibers / Dye Hard Yarns, AT Haynes House Yarns, Urban Girl Yarns, Mitchell’s Creations, Lady Dye Yarns,